FAQ’s
Question:
What’s my potential income from a 36 page or a 68 page magazine?
Answer:
Figure to reserve about 10-20% for articles as editorial non-revenue pages. These help increase readership and shelf life. Figure to gross $400 to $700 a page for each page of advertising, depending on how much direct mail you do. Figure between $11,500 to $20,000 monthly gross sales for a 36 page magazine at an 80% sell rate and $21,000 to $38,000 monthly gross sales for a 68 page magazine at an 80% sell rate.
Question:
What are the benefits to owning a HOO KNOWS® distributorship?
Answer:
• No Inventory
• No Office
• No Employees
• No Equipment
• Low Cost
• Turnkey Business
• Exclusive Territory
• Unlimited Income
• Initial & Ongoing Training
• 10 Year Track Record of Success in Multiple Markets
Question:
What will my responsibilities be as a distributing publisher?
Answer:
• 1-2 hours a day of prospecting to set appointments
• 2-4 sales presentations per day
• Distribute magazines monthly (yourself or outsource)
• Bill advertisers & collect payments
Question:
What kind of support will I receive?
Answer:
• Initial Training via phone with CEO in Finances & Publishing
• Initial Training via phone with Experienced Magazine Publisher in Selling
• Initial In House Graphic Design support for brochures/media kits and business cards
• Ongoing Weekly Group Coaching via phone with Experienced Magazine Publisher
• Monthly Best Practice Newsletter
• Access to articles archive for local magazines
• Access to support website for additional training materials
Question:
Who does the graphic design work?
Answer:
• We assist you in running an ad to find local graphic designers
• We assist you in setting fees
• We screen them for you via phone
• You outsource all design to the approved local designer
• You charge the advertiser a set up fee to cover this expense
Question:
How do I acquire & retain new clients?
Answer:
• You get a launch plan with sample postcards, press releases, letters, and networking ideas
• You get tested scripts for generating all the appointments you can handle at no cost
• You get a turnkey flipchart for your sales presentation to help close sales
• You get our proven system for retaining clients
Question:
What fixed expenses can I expect besides the print cost for the magazines?
Answer:
• Printing for Brochures/Media Kits
• Graphic Design
• Racks for Distribution
• Freight to ship the magazines to you
Question:
What kind of timeline can I expect if I become a distributing publisher?
Answer:
• 2 sessions with the CEO
• 2 sessions with your Sales Coach
• Get marketing support materials printed
• Line up Distribution Partners
• 2-4 Weeks depending on your timeline until you make your first sale
• 6-8 weeks of selling before you publish your first magazine
• 7-14 days after graphic files are uploaded until your first magazine arrives